Read: Christina Wodtke on A Unified Theory for Design

Super, succinct model of the essence of design >

A Unified Theory for Designing Just About Anything” by @cwodtke

In a university context useful not just for business analysts like me involved in service, systems or product design, but also anyone involved in writing, research, teaching (it includes instructional design example).

It really is a model that could be applied to many scenarios that require design or creativity and covers four key elements that form the acronym CAMP:

i.e the discovery business analysts like to do that establishes the goals, stakeholders, requirement and constraints

i.e the organising principles and structures of the design

i.e the behaviours and qualities you want to implement

i.e. the emotional and experiential response of users