Read: Christina Wodtke on A Unified Theory for Design

Super, succinct model of the essence of design >

A Unified Theory for Designing Just About Anything” by @cwodtke

In a university context useful not just for business analysts like me involved in service, systems or product design, but also anyone involved in writing, research, teaching (it includes instructional design example).

It really is a model that could be applied to many scenarios that require design or creativity and covers four key elements that form the acronym CAMP:

Context
i.e the discovery business analysts like to do that establishes the goals, stakeholders, requirement and constraints

Architecture
i.e the organising principles and structures of the design

Mechanics
i.e the behaviours and qualities you want to implement

Poetics
i.e. the emotional and experiential response of users

Published by

Alison Pope

I spend my working life creating maps and models of invisible, intangible things such as ideas, concepts, organisation structures, systems, information, software and cultures. I do this to try and make them more explicit so they can be seen, understood, shared, discussed, contested, agreed, nurtured, exploited and safeguarded. I'm currently working for the University of Reading as a Business Analyst and am studying design thinking.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s